Tell us about Ligne Roset Design
Ligne Roset is synonymous with modern luxury and invites consumers to revel in a contemporary, design-forward lifestyle. Known for its artful collaborations with both established and up-and-coming talents in contemporary design, Ligne Roset offers consumers an entire lifestyle in which to live both boldly and beautifully via its furniture collections and complimentary decorative accessories, lighting, rugs, textiles and occasional items.
What makes you stand out from the crowd?
A distinguishing point of difference that sets Ligne Roset apart from other manufacturers is its tradition of investing in dynamic designer collaborations. Matching its deeply-held belief in design with investment and technical innovation, Ligne Roset has grown from a small business to a multinational company. All the while, the company has been family-run since its inception in 1860. Creativity is a key value of the Ligne Roset brand: if a new product demands new materials or productions methods, the company will simply acquire them. Seats, pieces of furniture, lighting, textiles, rugs or bed linens: the idea precedes and the technique follows.
What attracted you to sell your products on buyfair?
For us, buyfair appeared as a good way to reach more professionals and increase our brand awareness in the trade segment.
How important is it for you to protect your brand's identity?
Ligne Roset has always been about the respect of traditions, with a special focus on quality. Our products are developed in our French factory where quality control is ensured from start to completion. Ligne Roset is stamped on each product, an external symbol of perfection. Our brand identity is our DNA, our personality, our beliefs. Therefore, protecting it is key, and making sure our partners and retailers respect it is essential. This is something buyfair do to perfection and why we chose to create a partnership with them.
What does the future look like for Ligne Roset?
2020 marks the 160th anniversary of Ligne Roset, so this year will be about celebrating this successful family story, celebrating our passion for design and our great collaborations. And of course, keep working hard to make the next 160 years even more beautiful and challenging!